Wednesday, July 14, 2010

it’s great that she’s making it more accessible

Queen of fun and fashion, Betsey Johnson, is working on redeveloping her signature ’80s perfume to release to the masses. Since very few of us got our hands on it the first time, it’s going to be awesome… especially since Betsey’s making some cool claims about the scent.

I might be biased about the perfume, since Betsey’s an alumna of my uni (Syracuse) and has always been on my radar. Hear me out, though–she’s pretty darn cool and revamping that boutique-only scent wasn’t easy.

The fragrance from the ’80s was copied very closely, Betsey explained, after news of her joining forces with Inter Parfums hit. On top of the copied scent, it sounds like cosmetics and a wider perfume collection will soon be coming our way.

“The agreement runs through 2015 and covers sales to Betsey Johnson stores, both in shops and online. There is also a licensing component that lets Inter Parfums sell the products to specialty and department stores,” the Associated Press wholesale replica handbags.

And the fragrance?

“It ain’t gonna be au natural, sweet, foodlike – like chocolate – [or] patchouli,” Betsey admitted. “If I don’t get compliments [on a fragrance], if guys don’t like it, I throw it out the window,” she added.

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